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DIRECTOR & HEAD-OF OPPORTUNITIES

Digital growth.Measured in pipeline.

I'm Laci Goodly, a Director of Web & Digital Growth. I lead website experience, AI search and SEO, conversion, and measurement across a 37-product portfolio and 19+ web properties — with a team and an AI-native operating model built around pipeline.

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Abstract folded paper sculpture in plum and gold, without writingDISCOVERY, EXPERIENCE, PIPELINE
8-figureFirst-touch pipeline sourced by organic and AI search

H1 2026. Sourced pipeline, not booked revenue.

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Closed-wonThe company's first deal attributed to AI search

A closed-won milestone, distinct from the pipeline measure.

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I lead web and digital growth.

I own the website experience, conversion, search, and measurement that connect discovery to pipeline. My remit includes the team, priorities, budget, agencies, and standards behind that work.

37 products. 19+ web properties.
A global portfolio spanning the main site, 13 international sites, and 5+ product domains.
Built a team of three.
Grew the web and digital growth function from one person to three, with governed AI workflows for scale and people responsible for judgment.
Influence across 20 product teams.
Set shared naming, messaging, and data standards across Product, PR, Content, and Revenue Marketing.
Budget and agency ownership.
Set priorities and agency strategy against pipeline ROI, supported by first-touch measurement and executive reporting.
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Laci Goodly
View the competency profile

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Laci Goodly's T-shaped competency profile. Deepest in SEO and AI search, with strength in web, conversion, analytics, and content.
The profile distinguishes specialist depth from broader working knowledge. On a small screen, scroll within the graphic to read the labels.

Selected work.

Website experience, conversion, measurement, and the operating model behind them.

All Case Studies

Website experience & conversion

I run the website as a conversion system, not a brochure. Across a 37-product portfolio and 19+ web properties, I use session-replay and behavioral analysis to find exactly where high-intent buyers drop, fix the blockers, and restructure navigation so people reach the right product.

Website redesign & delivery

A ground-up redesign of TechLinkCenter.org — the hands-on website build behind the strategy. I rebuilt the site's structure and experience, integrated a live federal patent data feed, and built programmatic, data-driven SEO, leading a cross-functional team of 10+.

Measurement & attribution

I connected GA4, Amplitude, and first-touch source data so leadership could see how organic and AI search contributed to pipeline. Those channels sourced 8-figure first-touch pipeline in H1 2026.

Team & operating model

The Growth Operating Model

Organic and AI search became the site's highest-converting channel and an 8-figure first-touch pipeline source.

Hiring for web and digital growth? A job brief or a few lines about the team's priorities is enough to start.

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Specialist depth in AI search & SEO.

Search is part of how I lead web and digital growth. It's also my deepest specialty, and I'm open to dedicated search leadership roles.

IDEAS & OPERATING SYSTEMS

The thinking behind the work.

Read my executive briefing on AI search, or explore the OS Ecosystem that connects strategy, data, workflows, and judgment.

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